Toyota is actually raising prices on some of its low-end models. The company has seen higher demand for its fuel-efficient products such as the Yaris and the Hybrid Camry. The new price of the 2008 Yaris Sedan will be $12,425, $200 higher then its current price. Both the Camry and the Hybrid Camry are seeing similar price increases. Despite higher demand for its fuel-efficient models, the company has been losing profits due to the falling dollar.